1. Old and new media paradigms
1.1) Understanding the impact of weblogs in Journalism and Media
Blogging and the eCommunication Paradigms: 10 principles of the new media scenario
1.2) Technological innovations and cultural changes. Why and how do media change?
2. Web 2.0 trends and tools
2.1) When audiences become content producers media becomes social
What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software
2.2) Social media strengths and weaknesses: How to improve media outlets?
